Messe Frankfurt: Business model for global business
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Messe Frankfurt press releases GO TO PRESS CENTRE
Messe Frankfurt returns to second China International Import Expo
Following the success in 2018 of both the inaugural fair and the Messe Frankfurt Group’s participation, the company will once again exhibit at the 2019 China International Import Expo (CIIE) alongside more than 3,000 other international companies from 150 countries and regions. The second CIIE will be held in Shanghai from 5 to 10 November.
Guangzhou Guangya Messe Frankfurt commemorates the opening of its new office
As Messe Frankfurt continues to expand its presence in the Greater China region, Guangzhou Guangya Messe Frankfurt – one of nine offices the company has in China – has moved to new premises as a result of ongoing expansion plans. An opening ceremony was held on 19 August to commemorate the official beginning of office operations.
Celebrating the 25th anniversary of its establishment in Hong Kong, Messe Frankfurt looks forward to an even stronger future in the Greater China region with a strengthened business outlook in Asia
Since its founding in 1949, the People’s Republic of China has undergone various stages of economic reform over the past 70 years, resulting in ever greater participation in global markets. This change is being driven by the implementation of a number of different policies and strategies including the introduction of foreign investment into local markets, foreign capital investments and the country’s “Belt & Road Initiative” in 2013. As a foreign corporation in China, Messe Frankfurt is the world’s largest trade fair organiser with its own exhibition grounds. The annual sales of the company have risen to a new record of €718 million in 2018. Since 1987 Messe Frankfurt has been present in the Greater China market allowing the company to fully grasp every opportunity that has arisen from the reform policies. This long and fruitful presence in the region has played a major role in the success the company enjoys today.
Messe Frankfurt continues to grow
Messe Frankfurt’s growth continued in the past financial year too. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, announced: “We succeeded in setting a new record of around €718 million in sales”.
Messe Frankfurt at a glance
Messe Frankfurt is one of the most successful global players in its sector and, with sales of around €718 million, is the largest trade fair company with its own exhibition grounds. Within the framework of its Fairs & Events, Locations and Services business fields, the company focuses firmly on its customers’ interests, creating successful platforms for interaction with services from a single source. As a reliable partner to individual industry sectors, Messe Frankfurt creates innovative network platforms. More than 4.8 million visitors came together at more than 507 events held under the Messe Frankfurt umbrella worldwide in 2018. Every year, it organises some 150 trade fairs in Frankfurt and at many other locations around the world while also playing host to around some 280 guest events at its Frankfurt base.